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WallCloud: October 6th, 2008 : advertising Facebook John Marketing MySpace PG web

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Johnny Rotten Butter ad on the Tube by Annie Mole
2008-10-06 11:37:33 SEO Chat Forums
Forum: Google Optimization Posted By: hlsgr Post Time: October 6th, 2008 at 8:27:42 am (Advertisement) Logmein Rescue Provide Instant Remote Support To Customers & Employees. Free Trial.
2008-10-06  AdScam/The Horror!
Relax, everything is going to be OK. Lawyers for Interstate Bakeries Corp, have come up with a timeline that could have the company exiting four years of bankruptcy in December. So, who gives a fuck? Well, if you are a true gourmand, you should. 'Cos these are the fuckers that make...
, Ad , Advertising , bullshit , Creative , Marketing , Weblogs
Marketing communications breaks down the strategies involved with marketing messages into categories based on the goals of each message. There are distinct stages in converting strangers to customers that govern the communication medium that should be used. Advertising Advertisement in...
2008-10-06  Social Media Today
I have a confession: I am f*cking sick of the “What’s the ROI of web 2.0 or social media” debate. Not that I don’t think we shouldn’t talk about it - we should - but I’m sick of convincing every...
, Social , Blogging , Blogs , Web , Marketing , Media , Advertising , Web
2008-10-06  Fimoculous.com
I seem to have at least one conversation per day about Mad Men -- there's always at least one person in my life who wants to talk about Draper's lechery, Peggy's baby, or Joan's bosom. Lately, many of those conversations meander toward questioning the psychology of advertising, whi...
, tv
Inviting the viewer to identify with its mother-heroine, this 1943 poster looks a lot like a movie ad. Of course, it's actually pitching domestic support for the war effort--in effect, casting the viewer as a heroine in a real-life saga.The poster is one of 33 U.S. war posters on displ...
, Advertising , History , Museum , Propaganda , Slideshows
2008-10-06  Website Magazine
iPerceptions announced the results of a study that reveals insights into which types of online ads are popular with consumers. The analytics company collected user-generated feedback from 14,000+ visitors on consumer advertising preferences and their likelihood to click different ty...
, advertising , display , video , banner , text , ad , iperceptions
Advertisers Invited to Join Conversation on Industry Changes NEW YORK - Yahoo! (Nasdaq:YHOO) announced the formation of a Digital Advisory Council that will consist of industry executives from its agency and advertiser partners. The Council will work collaboratively to explore the cont...
, Ad , Internet , Marketing , Yahoo
One feature many PPC advertisers are not aware in Google AdWords is the position preference feature. It’s a useful feature if you care where your ad appears in the line up. Advertisers who want to appear in position 1 or 2 for branding purposes will want to set their position pre...
, Google , PPC , click , position , PPC
2008-10-06  Kids Health Notes
Japan is re-inventing Ronald McDonald. Unlike the US version where McD is going healthy and wholesome, Japan’s take is hip and well… just take a look. Pouting lips and all, still nothing too hot about that, so watch this other video. Obviously the music was tweaked, and ...
, Children's , advertisement , commercial , japan , reinvention , ronald , tv
2008-10-06  BizReport
Rich media advertising may draw the eye, but it doesn't necessarily draw clicks, according to recently released results from an iPerceptions study.
, Advertising , Research , Trends , ad , clicks , display , Eyeblaster , product , rich , search , text , video
1. They make you look small 2. They make you look desperate 3. They don’t work 4. They are a budget waster and if they are free see #5 5. They are a time waster 6. They turn customer off 7. They are nothing more than a short term band aid if they work 8. They break trust with yo...
, Branding , Advertising , Andy , branding , gimmick , gimmicks , marketing , word
As I have mentioned previously, we are entering an overall advertising recession and even online advertising growth has slowed. Notes the LA Times in August: “Advertisers have pulled back in a pretty meaningful way, and display is feeling the brunt of it,” said Clay Moran,...
, advertising , start-up , startup , startups
Aside from the use of the expletive, this would make a great sermon testifying to the value of social media. One to which I say a hearty "Amen!" I look forward to your next post on the topic. I belie...
, Social , Blogging , Blogs , Web , Marketing , Media , Advertising , Web
2008-10-06  Bug Girl's Blog
Clearly, pest control companies have invested more lately in their ad budget. Last week we had lovely gothic art, and this week we have more cleverness, this time from the makers of roach traps: Roach Wallpaper Roach Carpet Roach Bathroom tiles The ad agency is in Malaysia, but it̵...
, Entomology , Insects , ads , advertising , roaches
2008-10-06  FreshNetworks Blog
This week FreshNetworks is ‘blogger of the week‘ at Social Media Today, a site that brings together “the web’s best thinkers on social media and Web 2.0″. It’s great to be recognised in this way, and Social Media Today itself is an interesting online...
, Blogging , Matt , Social , advertising , co-creation , cocreation , communities , consumer , customer , customer , e-consultation , freshminds , FreshNetworks , innovation , market , marketing , online , online , online , online , qualitative , Research , research2.0 , social , Social , Virtual , web , World
How To Write Awesome Headlines View SlideShare presentation or Upload your own. (tags: barcamplondon5 socialmediacamp08) Support Our Sponsor Share This
, Advertising , Blogging , Educational , Marketing , Media , Newspaper , Presentations , Public , Social
Our new list is finally ready! Limited spots left on our network - only available in this list
, buy-advertising-space
The numbers tell the story. U.S. sales by the Ford Motor Company fell 34% last month. General Motors was off 16%. Even economic Hyundai reported U.S. sales off by 25%. It’s the economy. “Even if you have good credit, there’s a reluctance to pull the trigger on a big t...
, Newspapers , Broadcasting , Advertising , Culture
2008-10-05  TechWag
This is an excerpt from an upcoming book - Boom and Bust in the Blogosphere. Messy Media was a UK based group/team blog over a number of different properties that stopped publication in July of 2008. The blogging web site started with a large amount of fanfare around the project hoste...
, web , funding , education , layoff , business , Politics , sad
Advertising and marketing pays, but is the price worth the cost?Please see other posts in this blog on energy drinks via the search box and read my response to this latest celebrity campaign.This information is provided by Creating Health Institute through our Health Matters(c) project...
2008-10-05  Business Ideas
How many sales do you have to make before you start making a profit on an ads buy? If you don’t know the answer to that question, you may be throwing away your advertising dollars – or losing business because your not spending as much as you should on advertising.
, Advertising
2008-10-05  
This is an old video clip of a British skit by John Bird and John Fortune. It does a good job of explaining what the heck a ‘hedge fund’ is, and how risk, when given a nice name and packaged well was so easy to sell upstream. Not so funny now, since we are in a global fina...
, Advertising , Hype , Social , Financial
Paid Advertisement This is the third and final part of day 3 from my Vegas BlogWorld trip. I had to break it down into 3 posts because a lot of stuff happened. Even so, this is a pretty long post. Continuing on from yesterday’s post, after visiting BlogWorld I had ...
, Miscellaneous
Welcome to episode #124 of Six Pixels Of Separation - The Twist Image Podcast. Huge episode full of high-brow Marketing talk. Don't let that scare you. Listen to Mike Kujawski talk about Government and Government 2.0. There are some great insights for anybody and everybody interested i...
, Management
Before any real serious discussion about being a rich and (or) famous blogger takes place it has to be made clear that unlike any other media before it there are many different types of bloggers and blogs. For the largest majority of people who write on their blogs fame or fortune does...
•    Try to budget between 8 and 12% of revenues on advertising and other marketing activities.  (This obviously varies significantly by company and industry.  An average company spends approximately 6% of sales on advertising alone.  Advertising expenditures for computer and office ...
, Advertising , All , Advertising , Branding
Paid Advertisement I can’t believe it’s been 10 days since I last posted about my Vegas BlogWorld trip. Well, I guess I can; I’ve been so backlogged with blog posts that I don’t think I’ll ever run into another "dry spell" for a very, very, ...
, Miscellaneous
2008-10-04  PlayStation Monger
What is it about horrified little girls that makes us all smile? Sometimes I truly wonder about the human race’s evolutionary roots. Oh, foreigners. When we’re not laughing at you, we’re laughing with you. You validate our corn-fed, consumerist existence. Tags:...
, Self-Indulgence , advertisement , foreigners , just , lol , media
2008-10-04  Enkay Blog
I have started to realize what advertising such as 125×125 banners or even a website review can do for a product or service. I recently sold out almost all of my 125×125 banners and lately I’ve picked up on quite a few website reviews as well. The big idea is, why should you adve...
, General
I felt I'd dive right into a topic that's becoming become less forbidden and pushed on people of increasingly younger ages. Sex is visible in almost all streams of the media, in the seductively toned advertisements that line highways, overpower magazine pages, and consume television co...
2008-10-03  BoostStrapping
Like a fine-tuned surgeon, Forest Bronzan examines, diagnoses, dissects and ties up the presidential candidates' digital marketing strategies.  One month until the presidential election and our own political marketing correspondent Forest Bronzan has been following the digital mark...
, Advertising , Digital , Leadership , Learning , SMM , Stay , Strategery , Team
2008-10-03  ClickZ News Blog
Our pals over at Media Trust Co were working overtime last night post Palin/(O')Biden. It looks as though the John McCain camp launched a couple of brand-spanking-new display ads to commemorate the debate. Here they are, 'cause the American People deserve it, doggone it. Ad ...
, Advertising
2008-10-03  TVBizWire
According to Nielsen Monitor-Plus, presidential candidates Sens. Barack Obama and John McCain have run about the same number of local TV ads, Broadcasting & Cable reports. From the end of the primaries in June to the first week of September,...
, Advertising , 18963 , 2076 , 7545 , 3457 , 3636 , 9666
Anyone else getting a ton of junk email/invites/notifications on Facebook?Maybe it’s just a sign of age, or soc net fatigue, but I created a short video that offers a guideline** for sending email/invites/notifications on Facebook.The video is not about any one person or a speci...
, Advertising , How-To , Marketing , Social , Web/Tech
Bloggers, being writers at heart, are often not “numbers people” by nature.  While I do have a passing acquaintance with basic math skills like balancing my checkbook, and actually worked as a bookkeeper a few times in my somewhat eclectic career path, Excel spreadsheets d...
, Advertising , Search
A thousand apologies for my light posting of late.  My work among the sick and infirm has cut deeply into my writing and pondering time.  However, I will post as I am able.  In the mean time, here is a treasure trove of great stuff from around the blogging world for your enjoyment. ...
, Brain , LDS , Medicine , Mental , Mormon , Neurology , Spirituality , mind , psychiatry , psychology , action , advertising , anxiety , asthma , change , cherokee , dance , Depression , economy , evil , fasting , freedom , good , grief , illusions , junk , mountain , neuron , offerings , patients , prions , Radiation , ramadan , recession , religion , responsibility , stress , tylenol , wicken
Nokia's got a plan to sway a few potential iPhone buyers and it's called the 5800 Xpressmusic. With touch screen technology, the 5800 XpressMusic introduces the Media Bar, a drop down menu for access to music and entertainment such as tracks, videos and photos. With a singl...
, Announcements
In a comment on my last post, Ed mentioned how some people talk about "trading up" in friends, which seems to be a variation on the old social-climbing theme of raising one's perceived social rank by associating with others of higher standing.Such behavior has been around, of course, ...
, culture , advertising , oppression
2008-10-03  SearchViews
Millions of consumers and business who have accounts and dealings with Wachovia and (last week with Washington Mutual) found themselves wondering some pretty basic questions: Is my money safe? Do I have to switch banks? Is the other shoe going to drop? Increasingly the first place Amer...
, Advertising: , Google , SEM: , SEM: , SEM: , Search:
There’s a car company ad I’ve seen a few times now that shows cars tootling along some big city commuting expressway - cars with thoughts coming out of them. One such thought is “I deserve better mileage.” Well, I guess you can argue that we deserve better milea...
, advertising
A few weeks ago I attended the Fall 2008 CTIA event in San Francisco. What is the event, you ask? CTIA organizes 2 events per year (Spring and Fall), and they are the largest wireless data events in the internet, wireless and telecommunications industries. It is kind of a who’s w...
, CTIA , advertising , mobile , technology
2008-10-03  advertising
Aloha Kari and I just got back from a week on the beach in Hawaii.  It was awesome!  Not only was I obviously in need os some sleep catch-up (averaging 9-10 hours a night… double my usual)… but I got caught up in some good reading as well (A Piece of Cake… amazing book too u...
, advertising
This is reportedly the (real) first post-collapse ad from failed bank WaMu, and it's very... direct? "WaMu has a bright new future, thanks to the stability of JPMorgan Chase (and their nearly trillion dollars in customer deposits). [ETC.]" says the fine print. The failed institution de...
, advertising , banks , economics , failure , public , wamu
2008-10-02  Techno//Marketer
This is a continuation of my look at social networks and their populations from a marketing perspective. When it comes to this arena Facebook has most of the buzz, but MySpace still has the volume. As strategic counselors to our clients, it is important to make qualified decisions abou...
, Advertising , Marketing , PR , Social , Social , Strategy , Web2.0
Getting good franchisees is one of the major factors that determine whether the company will succeed as a franchisor. So, every franchisor is looking for various ways to get as many new franchisees as possible. Now, not everyone who inquires about the franchise business for sale offers...
, Franchising
The online ad market is not immune to the overall advertising recession, and growth has slowed. Many online media companies and ad networks are counting on targeting to help lift CPMs. But Julie Ruvolo reports from the Adweek conference last week that media buyers are still hesitant a...
, advertising , contextual , targeting
We’ve all seen ads that try to stretch the reality of the product (infomercials anyone?) This, in my opinion, is because not enough has gone into the story of the product and the ad is left trying do all the heaving lifting (and we all know that ads do a terrible job persuading consu...
, Advertising
2008-10-02  NetBanker
Eventually the distinction between mobile and online banking will go away as the devices and services converge (see note 1). But until then, mobile banking, because it's perceived as cutting edge, is more interesting to many customers. That's why Bank of America, Chase, Citi and many...
, Advertising , Mobile , mFoundry
Andrew 'Rocketboom' Baron puts forward a thoughtful (albeit partisan) view on why the economic downturn will lead to success for online video: "Good, inexpensive content that creates a spark will be attractive and more viable to an advertiser looking for a targeted, valuable audience. ...
, Advertising , Business , Finance , Innovation , Interactive , Management , Marketing , Media , Modern , Technology , Television , Web/Tech
I’m fully in agreement with David Churbuck and Mathew Ingram on what the latter wonderfully describes as “crappy ad links”: they are crappy, and as Ingram also notes, “they look like ass.” They look cheap, they look spammy, they’re manipulative. An...
, Uncategorized , advertising , mathew , user
2008-10-01  Micro Persuasion
The following is also my column in next week's Advertising Age. Gloom and doom are everywhere this fall. So I am not going to perpetuate it. Instead, I see the global economic meltdown finally kicking the industry into gear toward becoming more efficient, open and collaborative...
, Advertising , Marketing , Trends , collaboration , economy
2008-10-01  Your PR Guy
Creating viral messages can be rewarding and effective if done right. But you need to pair the right emotions together, researchers tell us. All communication -- marketing, advertising and PR -- involves turning emotions on and off. It's a matter...
, Advertising , Brand , Branding , Business , Cause , Community , Community , Copywriter , Corporate , Costumer , Current , Expert , Issue , Marketing , Message , Public , Relationships , Reputation , Small , Transparency , University , viral , viral , viral , Writing
It was Monday afternoon, and the stock market had just closed. Down nearly 778 points. I was in my car, listening to one of my news/talk competitors, KXL Radio in Portland, Oregon. Within about 15 minutes of the closing bell, as everyone tried to figure out if the end of the world was ...
, Advertising , Marketing , Media , Phil , Portland , Portland , KEX , KXL , Lars , Portland , Radio
i am looking into shocking advertising in the fashion world i looked at italian edition vogue have done with iraq soldiers in sexual photographs and sexual poses i wondered peoples opinions on this what do you think vogue was trying to get across i wondered if anyone new any more shock...
2008-10-01  American Copywriter
You probably already saw this but it is so good, see it again. My favorite part is when you show it to people, it takes a long while for them to realize what's going on. Them's called "Brand Minutes" people. Share 'em. Note: If it doesn't want to play, just...
, Advertising
“Note to agencies: you are competing with publishers now.” —Rebecca Lieb, The Decline of Advertising and the Creative Renaissance “There’s too much competition between women. We need more collaboration.” — Nancy Lyons and Meghan Wilker, Wired Women ...
, Interactive , MIMA
Reebok and its agency Carat shared the details of their "Run Easy" campaign -- a multichannel effort to create a movement in running. The situation: Reebok has strong brand recognition, but a much smaller share of sales than competitors.  Reebok wanted to create a perception that runn...
, Advertising , Integrated , Online , Shar's , Word-of-mouth
2008-09-30  [ paul isakson ]
Last week we hosted the newest iteration of Deepspace at Bev's Wine Bar. The topic for September was Modern Brand Building and along with my presentation above, Adrian Ho and Dion Hughes each shared some excellent thinking. Adrian delivered a great talk on the evolution of ...
, ads , advertising , brands , presentations , space150 , time
21 Ways to Make Your Blog or Website Sticky - PROBlogger Jul ‘08. 10 Ways to Optimize a Popular Post on Your Blog - PROBlogger Jul ‘08. 12 Traits of Successful Bloggers - PROBlogger May ‘08. PR (20) Trends That Will Help Define the Future of PR and Marketing- Micro Persuasion ...
The always excellent ClickZ news blog has raided the FEC to get Barack Obama’s online ad spend breakdown (up to August) which I think makes interesting reading. In a campaign where results, actually one result, are everything, the Senator for Illinois has divided up his hard rais...
, Advertising
2008-09-29  Quantcast
Last Thursday, Quantcast hosted an Advertising Week event at Bloomberg’s headquarters, bringing together a diverse and established group of executives from NBC Universal, and top digital agencies Starcom MediaVest Group, Avenue A/Razorfish, and Mediaedge:cia. The two-hour event fo...
, Events , Advertising , analytics , audience , Avenue , Bloomberg , cia , metrics , NBC , Quantcast , Quantified , Starcom